Hi, I'm Michael Barath

Creative Director, AI & Innovation

I specialize in transforming complex business challenges into intuitive user experiences. With expertise in enterprise applications, business consulting, and digital transformation for over 20 global clients, I lead design teams at the intersection of human-centered design and innovation, leveraging AI-driven UX methodologies and experience strategy to build the next generation of intelligent, future-ready digital ecosystems.

14+
Years of Experience
25+
Projects Delivered
15+
Clients
Michael Barath — UX Consultant
About Me

Architecting Intelligent Experiences

Transforming experiences by merging human-centered and Experience design with intuitive AI. By shaping intelligent workflows and future-ready frameworks, I translate complex business strategy into impactful, deeply human digital realities.

Stakeholder Management

Expert at reconciling conflicts and gathering insights from multiple stakeholders.

Strategic Thinking

Decode high-level information into actionable details and abstract complex concepts.

User-Centered Approach

Distinguish user requests from underlying needs to create meaningful solutions.

Cross-Platform Expertise

Experience across enterprise applications, intranets, and web/mobile platforms.

My Approach

I believe in creating user experiences that don't just look good, but solve real problems. Deep stakeholder engagement, thorough user research, and iterative design that aligns with business goals.

  • Research-driven design decisions
  • Collaborative stakeholder workshops
  • Iterative prototyping and testing
  • Scalable design systems
  • AI-Integrated Frameworks
  • Next-Gen Workflows by leveraging Agents
Expertise

Skills & Competencies

A comprehensive skill set developed through years of hands-on experience in enterprise UX design and business consulting.

Strategy & Research
Customer Experience Strategy Expert
85%
Agent-Based Design Audits Expert
90%
User Research Advanced
80%
Design Process
User Centered Design
Expert
Generative Design
Advanced
Intelligent Workflows
Advanced
Prompt Engineering
Proficient
Adaptive & Personalized UI Design
Proficient
Design Systems
Advanced
Mentorship
"A great director doesn't just capture what is on the script; they show the actor a depth in themselves they didn't know they possessed, and project that magic onto the screen. That is the essence of mentorship—helping talent find their spotlight."
Freshers Mentorship

Mentored and accelerated a team of 5 recent graduates through a 4-week UX boot camp. Under my guidance, the team tackled a strategic redesign of Netflix for their final showcase, securing the #1 spot across India offices.

View Netflix Case Study
#1
Across India Offices
5
Graduates Mentored
4
Week Boot Camp
Case Studies
"If I'd asked customers what they wanted, they would have told me, 'A faster horse!' People don't know what they want until you show it to them. Exactly why we are here in this industry."
— Henry Ford
Onboarding Experience Redesign Featured Project
+40% Activation Rate

Onboarding Experience Redesign

User Experience Product Design User Research

Complete redesign of candidate onboarding flow for an enterprise platform, resulting in a 40% in user satisfaction.

View Case Study
60% Faster Task Completion

Enterprise Application Management

Enterprise UX Dashboard Design Workflow Optimization

Comprehensive UX overhaul for a complex enterprise management system, streamlining workflows and improving user productivity.

View Case Study
Enterprise Application Management Enterprise Solution
AI-Driven Shopping Experience Innovation Project
+25% Conversion Rate

AI-Driven Shopping Experience

AI Integration E-commerce UX Personalization

Innovative shopping platform leveraging AI for personalized recommendations and seamless user journey optimization.

View Case Study
GCSF Security UX

Global Cyber Security Forum

Research Strategy
Energy Tariff Energy & Utilities

Automation Energy Tariff

Automation Data UX
Digital Transformation Enterprise

Digital Transformation

Strategy Systems
Other Stories Short
Professional Journey

Work Experience

Over a decade of progressive growth in UX design and business consulting, working with leading organisations to deliver exceptional user experiences.

Current Role
Creative Director
🗓 Deloitte USI 🗓 June 2025 – Present 📍 Chennai, India

Driving experience transformation by embedding AI into design practices, establishing intelligent frameworks, and leading large-scale enterprise innovation.

Creative Direction Artificial Intelligence (AI) Design Strategy
Previous Role
Design Manager
🗓 Deloitte USI 🗓 June 2025 – May 2026 📍 Chennai, India

Specializing in driving team efficiency and standardizing UX practices by authoring foundational learning guides, optimizing discovery processes, and mentoring high-performing teams.

Design Strategy Customer Experience Artificial Intelligence (AI)
Previous Role
Sr Consultant (UX)
🗓 Deloitte USI 🗓 June 2022 – May 2025 📍 Chennai, India

Led end-to-end UX projects for Fortune 500 companies. Specialized in digital transformation initiatives and enterprise application redesigns.

Enterprise UX Digital Transformation Stakeholder Management
Previous Role
UX Consultant
🗓 Relevantz Technology 🗓 January 2021 – May 2022 📍 Chennai, India

Provided UX consulting services for various clients across different industries. Focused on mobile and web application design.

Cross-Industry Experience Mobile UX Consulting
Previous Role
Lead Experience Designer
🗓 Cognizant Technology Solutions 🗓 July 2019 – December 2020 📍 Chennai, India

Led design teams in creating innovative digital experiences. Established design systems and mentored junior designers.

Design Systems Team Mentoring Innovation
Previous Role
Senior Experience Designer
🗓 Cognizant Technology Solutions 🗓 October 2014 – June 2019 📍 Chennai, India

Designed user experiences for enterprise applications. Conducted usability testing and collaborated with development teams.

Enterprise Applications Usability Testing Cross-functional Collaboration
Previous Role
Business Analyst
🗓 Xerago E Biz Services 🗓 November 2012 – October 2014 📍 Chennai, India

Analyzed business requirements and documented processes. Worked closely with stakeholders to define project specifications.

Business Analysis Requirements Gathering Process Documentation
Major Clients

Organisations I've Worked With

Charter Communications
Cognizant
US Bank
Fiserv
Vanguard
Citi Bank